My role
brand manager internship
feb 2024 - may 2024
During my internship with Fraulein Boot Company, I served as interim Brand Manager, gaining hands on insight into the operations of a growing women’s footwear brand and the western wear market.
I supported the co-founders in daily operations with a focus on product development, merchandising strategy, and social media management. I contributed to product development by conceptualizing new designs and managing manufacturing timelines, while also leading a team of interns to support product campaigns and ensure alignment across PR, social media, and merchandising initiatives. Additionally, I led sales efforts at pop-up events and gathered customer feedback to inform future product development and refine overall merchandising strategy.
NOTABLE ACCOMPLISHMENTS
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Led social media initiatives across multiple platforms, including influencer partnerships, content and graphics creation, and maintained a cohesive brand presence on platforms such as LTK.
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Designed and developed new products in collaboration with co-founders, staying involved throughout the product development process and maintaining frequent communication with manufacturers to ensure quality and timely production.
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Assisted in planning and executing photoshoots by organizing samples, coordinating models and photographers, and booking venues to ensure seamless production.
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Supported inventory management and coordinated shipments from manufacturers, ensuring accurate tracking and timely delivery of products.
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Gained hands-on sales experience by engaging with customers at pop-up events, driving sales, and collecting feedback to inform product development and merchandising decisions.
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