My role
brand manager
july 2024 - present
As Brand Manager at Lady Captain, I lead daily business operations and partner directly with the co-founders on initiatives spanning product design and development, social media strategy, wholesale operations, pop-up execution, and end-to-end e-commerce fulfillment.
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I work across every area of the business, wearing many hats while maintaining a clear focus on brand growth and execution. From creative development to logistics, sales, and customer experience, I bring a versatile, cross-functional skill set that allows me to connect the creative and operational sides of the business, adapt quickly, and drive projects forward with both a strategic and hands-on approach.
Notable Accomplishments
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Participated in all facets of product development from concept to delivery for a growing lifestyle brand, including vendor communication, production timelines, and sample tracking
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Assisted with the design and development of quarterly seasonal collections, each with 15-20 SKUs
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Supported the development of tech packs and BOMs by reviewing, adjusting, and approving samples from concept through final production.
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Improved production lead times by 5 months, enabling the team to double seasonal output from 2 to 4 collections per year
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Collaborated cross-functionally to align product drops with marketing and e-comm launches, contributing to strong launch-day sales
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Personally drove over $100K in sales through in-store and pop-up events by leveraging product knowledge and strong customer insight
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Assisted with the development and execution of seasonal photoshoots, participating in logistics planning, styling, day-of execution, and content creation
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Led social media strategy across multiple platforms, developing marketing plans to boost customer engagement and drive sales. Created content, collaborated with influencers on campaigns, managed paid advertising efforts, and engaged directly with customers through social channels
